The artwork at the heart of Love Dunfermline was created by a young local artist.

We wanted the map to feel like it belonged to Dunfermline — not just another polished tourist leaflet. Her drawings bring colour, energy and a wonderfully unpredictable quality to the map, giving it a character of its own.

Elements of the original artwork have been woven throughout the visual identity of Love Dunfermline, sitting alongside bold typography, illustration and the map itself.

It’s a small celebration of the creativity already growing here — and a reminder that a city belongs to the people growing up in it, too.